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Special events are an exciting way that charities can publicize their goals and mission, gather together supporters, recruit new supporters, and raise money.
Some events are held to raise money for specific causes (such as a capital campaign or a specific program within the charity), while others might simply support the overarching fundraising goals for an organization. Fundraising events can take innumerable forms, from dinners and galas to charity auctions to walks/runs to car washes to golf tournaments.
Basically, charity organizations try to think about their goals and the interests of their target group of volunteers and donors, and cater an event that encourages giving and participating by making it a fulfilling experience.