The World Wildlife Fund (WWF) Protects Endangered Species and Their Habitats

Known by its panda logo, World Wildlife Fund (www.worldwildlife.org) is an animal charity that leads international efforts to protect endangered species and their habitats. With nearly 1.2 million members in the United States and another 4 million around the world, WWF is the world's largest privately financed conservation organization.

WWF directs its conservation efforts toward three global goals:

• Saving endangered species
• Protecting endangered habitats
• Addressing global threats such as toxic pollution, over-fishing and climate change

From working to save the giant panda and bringing back the Asian rhino to establishing and helping to manage parks and reserves worldwide, WWF has been a conservation leader for more than 40 years.